Get to know our brand: The Story Behind HIMistry

Get to know our brand: The Story Behind HIMistry
Get to know our brand: The Story Behind HIMistry

H.I.M. (Healthy Image Men) is the perfect abbreviation for this unique men’s hair, beard, and skin products source. Originating in South Florida as a high-end men’s spa in 2004, H.I.M. specialized in haircuts, hot towel shaves, skin care treatments, and associated products. Since the South Florida market has a mixed demographic with varying skin textures and nuances, the company thrived by providing services designed to accommodate each of them.

Company founder Darnell Henderson, a licensed Skin Care Therapist has remained true to his empowering vision from day one. He sums it up thusly:

I am convinced that it is possible to provide reasonably priced men’s grooming products that enhance rather than detract from good health.

From the beginning, Mr. Henderson has been driven to excel beyond the typical bottom line motivation. Like many other existing high-end spas, he began by marketing and selling traditional well-known men’s skincare and shave brands. However, he soon learned that not all of his customers were 100% satisfied with the results. Since nothing less was acceptable, he began developing proprietary products that were custom formulated without unnecessary and unhealthful additives.

The change in response was immediate. The new products were far more effective at clearing up acne, reducing shaving irritation, eliminating skin discoloration, and more. In fact, Mr. Henderson in 2007 entered into a partnership with Macy’s that blossomed into HIM-istry’s evolution as a national brand.

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